Thus
if you write, don't write one book and expect it to
feed you the rest of your life ... you've got to keep
writing books. One a year at least.
I've
been incredibly lucky - something that took me a while
to realise. All of my books are still on the shelves
and still selling very well, and most of them are
into their ninth or tenth reprint. That's very unusual,
and I feel very honoured that they've managed to hold
their own ... they're good little children!
A
book's life can be extended by managing to make it
onto a 'Best-Seller List' ... but these lists are
very strange creatures. Newspapers and magazines who
publish best-selling lists generally only survey a
very few bookshops ... and what if those one or two
or three shops don't stock (or only stock a very few)
of a book that might sell in its thousands in Target
or Coles? In more cynical moments some people (heaven
forbid that you think that I am one of them!!!) claim
that the editors of the book pages in newspapers have
a vested interest in seeing that their favoured books
make it high on the lists ... and thus ensure they
survey the bookshops that stock large quantities of
their favoured books. Best-selling lists can also
be skewed by authors who, knowing which shops are
due to be surveyed, then go out and buy up every single
copy of their title, ensuring they make it to number
one and then onto the talk-show fest (I don't think
this happens in Australia yet, but it is surely only
a matter of time).
Bookshops,
in Australia, at least, are able to return books to
the publisher whenever they wish and not have to pay
for them (returns are the bane of the author's life).
So what does the canny author do? Make sure they sign
as many of the books in a shop as they can because
then the book seller can't send them back as returns
because the book is 'damaged property'. If you see
an author at a book diligently sitting down and signing
their way through scores if not hundreds of books,
that's why they're doing it ... those books are guaranteened
'sales' (if only sales because the book seller can't
return them and thus must pay for them). Some authors
also trudge around to every bookshop they can make
it to and sign every book of theirs in that shop -
and occasionally they're turfed out by annoyed booksellers.