A
slightly new group in publishing houses these days
is the web design team: more and more publishing houses
now have a significant presence on the web. Depending
on what 'web presence' the publisher decides to give
the author, the web designer can often be an important
person in the production of a book.
The
Cover Artist:
Rarely
does the cover artist work within the publishing house.
They're usually freelance. They are paid to produce
cover art work for the book - these pieces might be
oil paintings measuring 8 foot by 4, or computer generated
pieces of art work. (If the art work is a 'real' piece
of art work, the artist is usually happy to sell it
to the author.) how much say the author gets in this
art work varies from publishing house to publishing
house.
The
Publicist:
The
publicity department is responsible for letting the
world know the book is out there. Weeks, if not months,
before the launch or a book they'll be discussing
with the author and with their colleagues how best
to promote it. Should they advertise in print or on
television? Should the book have its own dump bin?
Should the author's photograph be disseminated as
widely as possible or diplomatically and silently
consigned to the nearest wastepaper basket? Once the
book is launched they'll arrange media interviews
for the author, and perhaps also a publicity tour.
I
love travelling about with my publicist - it is the
only time in my life where I feel totally looked after
and someone else worries over the details of how to
get from A to Z. Touring is very tiring (ah, those
touring days starting at 7 am as the star of a "Meet
the Author" breakfast, progressing through interview
after interview and book signing after book signing
through the day ...), but it is one of the only chances
an author gets to actually meet his or her readership.
And
now for the people who generally get forgotten, but
who often are almost entirely responsible for whether
or not your book is a success ...
The
Book Reps:
Every
large publishing house has book representatives in
every state. These reps have their own 'patch' of
book stores that they visit every month. Their job
is to convince the book sellers to stock their particular
house's books ... in the end your book is not going
to sell if it is not in the shops, and if the book
reps can't convince the book sellers to take a book
... well ...
I
absolutely adore HarperCollin's book reps here in
Australia - they do a fabulous job, and the feedback
I received from book sellers has convinced me that
if the reps hadn't done such a brilliant job of pushing
BattleAxe when I was a totally unknown author,
then neither that book, nor I, would have done well
at all. I owe them a tremendous amount, so ... thanks,
guys.
There
are a thousand different people who I haven't mentioned.
Sorry! I am always amazed by the numbers and variety
of people who turn up - there are the warehouse staff,
the legal people, the web people, sundry other 'techies',
the gofers, the marketing managers, the
general 'fixer-uppers' ... the list just goes on and
on.